Subject: Marketing

Riverside Community College

Riverside Community College

With state funding based on enrollment figures, President Charles Kane must devise a strategy for increasing retention rates. His plan calls for student centeredness, teaching excellence, a positive learning environment,… READ MORE

Marina Lee and Noumena Education Initiative (A)

Marina Lee and Noumena Education Initiative (A)

In this case, an educational entrepreneur develops a plan to launch an innovative tutoring business in Korea. Subjects: Strategic Planning, Educational EntreprenuershipSetting: International Also available: Marina Lee and Noumena Education Initiative… READ MORE

Marina Lee and Noumena Education Initiative (B)

Marina Lee and Noumena Education Initiative (B)

This brief sequel to Marina Lee and Noumena Education Initiative (A) describes personal, financial, and political challenges to the plan. Subjects: Strategic Planning, Educational EntreprenuershipSetting: International Also available: Marina Lee… READ MORE

Dignitas Project (A)

Dignitas Project (A)

An educational entrepreneur lays the groundwork for creating a community-based educational organization in Kenya. Subjects: Strategic Planning, Educational EntreprenuershipSetting: International Also available: Dignitas Project (B) *Permission to reprint can only be… READ MORE

Dignitas Project (B: The Participatory Needs Assessment

Dignitas Project (B: The Participatory Needs Assessment

The founders of a community-based educational organization in Kenya prepare a participatory needs assessment. Subjects: Strategic Planning, Educational EntreprenuershipSetting: International Also available: Dignitas Project (A) *Permission to reprint can only… READ MORE

From Demonstration to Field-Building

From Demonstration to Field-Building

The James Irvine Foundation in San Francisco is launching the statewide Career Pathways Trust, a $250 million competitive grants program for high schools, community colleges, and their business partners to… READ MORE

The Arthroscopy Seminar

The Arthroscopy Seminar

UCLA Extension’s previously successful Arthroscopy Seminar is facing declining enrollments, more competition, and reduced revenues. Coordinator Jean Abbott, faced with the possibility of program elimination, convenes a meeting with course… READ MORE

Alewife Community College

Alewife Community College

Administrators at Alewife must develop a plan to market the newly-created community college. The case asks readers to use a spreadsheet to determine the most effective way to use local… READ MORE

Adelphi University (B)

Adelphi University (B)

This case updates Adelphi’s marketing campaign, and briefly discusses student and faculty reactions to the campaign and admissions procedures at Adelphi. The case also provides financial data on Adelphi. Subjects:… READ MORE