George Washington University has successfully utilized all traditional forms of generating revenues. If the university hopes to continue growing, an innovative approach to increase revenue must be found. The Vice President for Academic Affairs Donald Lehman and the Associate Vice President for Academic Development and Continuing Education Roger Whitaker propose creation of a new “College of Professional Studies” (CPS). The plan is to design an entity that develops partnerships, or customized “solutions,” with/for private sector organizations in the Washington, D.C. area. Concept papers show interest among potential customers, but prior to marketing CPS to potential clients it must be “sold” to members of the GWU community. The CPS undergoes critical scrutiny as the concept is reviewed by the Board of Trustees and Faculty Senate. Ultimately CPS emerges as an entirely new concept distinct from what had been proposed by Lehman and Whittaker—a for-profit enterprise.
Subjects: For-profit Education, Planning, Leadership
Setting: Large Private
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