UCLA Extension’s previously successful Arthroscopy Seminar is facing declining enrollments, more competition, and reduced revenues. Coordinator Jean Abbott, faced with the possibility of program elimination, convenes a meeting with course faculty and Extension staff to determine cost-cutting measures, responses to the competition, marketing strategies, and curricular changes to strengthen the program and hopefully save it.
Subjects: Marketing Strategy, Curricular Reform, Professional Education, Competition
Setting: Large Public
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