For several decades, the Rolling Hills College athletic teams have been called the “Chiefs,” with a chieftain in a war bonnet as the official logo. With the arrival of a new college president, several on-campus groups propose adopting a new name that is less demeaning to Native Americans. The president bans use of the chieftain and war bonnet logo but retains the “Chief” nickname, pending further campus discussion. A task force is organized. Most task force members favor a name change, but local alumni who contribute financially to the athletic program are strongly opposed.
Subjects: Leadership, External Relations/Public Affairs, Student Affairs
Setting: Small Private Liberal Arts
Also available: The Mascot Debate at Rolling Hills College (B)
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